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Feature

Lead Management

Every enquiry in one pipeline, tagged with where it came from, so nothing goes cold.

Manager at a laptop with a lead pipeline overlay showing New Lead, Contacted and Qualified counts

Leads arrive from a dozen places - the website form, a missed call, a bot chat, a DM, a Google Ads click. The Cleaner CRM pulls them into one pipeline with a clear stage for each, an owner, and the source attached, so you always know how many are open and which need chasing.

In the product

What it looks like day to day

A quick look at how this shows up in the dashboard. In a walkthrough we run it against your own jobs and data.

Capabilities

What lead management covers

One pipeline for every channel

Website, phone, bot, email, organic, Google Ads, Meta, and AI-assisted enquiries all land in the same list with the same stages.

Source on every lead

Each enquiry is tagged at capture, so your reporting can tie booked jobs back to the channel that produced them.

Stages you control

Move a lead from new enquiry to quoted to booked. See how long it has sat in each stage.

Assigned owners

Every lead has someone responsible. Nothing sits in a shared inbox with no name against it.

Automatic follow-ups

Quiet leads and unaccepted quotes get chased on a schedule without anyone remembering to.

Convert in one step

Turn an accepted quote into a scheduled order with the price, address, and service locked in.

How it works

Four steps

  1. Capture

    The enquiry lands in the pipeline with its source and contact details.

  2. Qualify

    Add the service, property details, and a quote. Assign an owner.

  3. Follow up

    Scheduled emails chase the lead until it is booked or closed.

  4. Convert

    Accepted quotes become scheduled jobs, ready to assign a cleaner.

What changes

Why it matters

Fewer enquiries lost between phone, form, and inbox
A clear number for "how many leads are open right now"
Marketing spend judged on booked jobs, not clicks
FAQ

Common questions

Can we capture leads from our existing website form?
Yes. The form can post to the CRM directly, or through a form service you already use. Each submission is tagged with its source.
Does it handle phone enquiries?
Yes. Calls can be logged as leads manually or captured from a call-tracking number so they carry a source too.

See lead management with your data

Book a 30-minute walkthrough and we'll run this feature against your own jobs, then talk pricing and migration.

Book a Demo